The 2023/24 academic year marked a new milestone for U.S. higher education, with international student enrollment reaching record highs. Among the states, California stood out as a leader, attracting 138,393 international students and solidifying its reputation as a global education hub*.

California colleges are meeting the increasing demand with transformative approaches to student recruitment and admissions. College of the Canyons, a public community college in Santa Clarita, California, exemplifies this forward-thinking spirit. Beginning in January 2025, the college integrated Q24.software, an innovative CRM designed to revolutionize the student admissions process. Proven to increase conversion rates by up to 212% and enhance operational efficiency threefold in European institutions, Q24 is now making its debut in the United States.

College of the Canyons
Photo 1. Main campus: College of the Canyons

Q24 CRM not only streamlines admissions workflows but also strengthens collaboration with recruitment agents. The platform automates essential tasks such as managing student applications, tracking agent commissions, and centralizing communications, ensuring a seamless experience for both colleges and agents.

Adrian Petruk, Customer Support Manager at Q24 CRM, highlighted the platform’s results-driven model: “Our solution empowers institutions to enhance their recruitment strategies by tying service costs to tangible outcomes. This approach ensures every feature – from application tracking to commission management – directly supports higher enrollment and operational efficiency.”

Photo 2. Tim Honadel – Director of International Services & Programs at College of the Canyons

Tim Honadel, Director of International Services & Programs at College of the Canyons, noted the system’s impact: “With the Q24 CRM, we’re enhancing our agent support system to make their business processes easier. Our office continues to grow its reputation among education agents and institutions as business friendly. Q24 is just another step at optimizing education agents’ ability to keep their promises to their student clients and their families. By adopting the Q24 CRM, we are demonstrating our dedication to innovation and solidifying our position as a leader in student recruitment and global engagement. This collaboration demonstrates how modern tools can bridge gaps and create new opportunities for students around the world to realize their academic dreams.”

*https://www.statista.com/statistics/237703/us-states-hosting-the-most-international-students/

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